Dilemmas

How do you decide which book to read next? Specially, when you have a multitude of books, across different genres, right in front of you? Here's my dilemma:

Five supposedly fantastic books, but for the life of me, I can't figure out which to pick up next.

What do you do? Close your eyes, and say "eeny meeny minee mo"? Or, just pick up the first one you see? Or....